Miscellaneous

Letter from Lenedra

This appeared April 6, 2003 on the JeweLink mailing list.
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JeweLink - The Official Jewel Communications List
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Hello Everybody,

As usual it seems that you know things almost before we do. Your alert
about the Schick website allowed us to have them make some corrections to
that site in keeping with how we had agreed that Jewel's image and
announcement must be presented. So thanks for that.

Let me answer some of your questions. First some back story. With
downloading so prevalent, revenues are drastically down for both record
labels and artists; this isn't news to any of you. Naturally this means no
one can afford to do things in the way they used to be done. For record
companies this results in the recording and promotion budgets being
drastically cut. No artist is exempt to this, so it affects us too.
Jewel had, as usual, a very specific creative vision for her next music.
The album she envisioned was an expensive one  to make, promote and tour.
So how to get the music made and to fans in a time when far less money is
available to do so? Enter Schick into the picture. When we heard from
Atlantic of Schick's interest in licensing a song for their Intuition
campaign, we thought it might be a good fit. Earlier this year, Atlantic
played Jewel's song Intuition for the Schick people; they loved it and
decided to license it for their commercial. What resulted was a unique
music partnership between the artist, the label and Schick that allowed
the music to be created and promoted in the way that Jewel wanted. As soon
as Jewel finishes the album she'll write you a note and give you the
entire story, it's a pretty interesting one.

But basically for us it's pretty simple, there are a number of things that
we care a lot about, among them Jewel's music, Clearwater Project and Soul
City Cafe. Relationships like this one with Schick allow those to continue
in this currently difficult time in the industry. And by the way, Schick
made a donation to the Clearwater Project too and we are talking to them
about other ways that we could partner on Clearwater Project, Soul City
Cafe and her tour. So there might be more we can do together.
With the May IntuitionFest in New York, Schick is celebrating National
Intuition Day (yes one already existed). It's sort of a fair. There are a
number of authors speaking on the topic of intuition and a lot of other
things going on; it sounds pretty interesting actually. Schick invited
Jewel to sing and offered a slot to a Soul City Cafe artist also. They
preferred a female artist from the East Coast so we invited Rebecca Reed
to join Jewel. I think it will be great exposure for Rebecca; there will
be a lot of press going on.

We're working on some other great promotional opportunities coming up for
Soul City Cafe artists and I'll let you know when we know more. Plus, I've
heard all the semi-finalists for the Soul City Cafe Music Quest and love
the music. I have my favorites and I can't wait to hear who yours are. The
June playoffs are going to be fun, Jewel is looking forward! Enough for
now, hope this answers your questions, love and gratitude to you all. You
are the reason.

Lenedra J. Carroll
Manager